Bob is a highly experienced, innovative executive aligned with Orange County's CEO & C-suite business community. He has 15+ years turn-key experience and a proven track record in management, marketing, public relations and business development...with small firms,national brands and multi-million dollar companies from a number of industries; Technology, Media, Publishing, Advertising, Non-Profit, Lifestyle/Entertainment and Financial.
His current role is Director of TechAmerica Orange County, the nation's largest High-Tech Trade Association. From new member acquisition to retention, he has complete responsibility for the growth and development of the OC Council...including the management of staff, six committees and approximately 30 volunteers.
Prior to this he was Marketing & PR Manager for a division of Clear Channel Radio, where he had complete responsibility for developing and managing all facets of the company's first-ever national marketing/PR campaign - including the development of brand image and translation of that concept into creative messaging for all media channels.
In previous positions he's worked with and developed/managed successful marcom campaigns for well-known brands such as Isuzu Corporation, United Way, PADI Americas, Noritsu, Time Warner and many others.
Turnkey experience in the following areas:
| Integrated campaign planning/management |
Trade show management |
| All media – Online, Social Media, Print, Radio, TV, Outdoor |
Vertical market evaluation, penetration & expansion |
| Brand development & strategic messaging |
Competitive Analysis, Positioning & Pricing |
| Creative development – all channels |
Major contract negotiation |
| Website development/management |
Strategic/cooperative partnerships |
| PR, copywriting, media pitch/relations |
Entertainment/Event planning & management |
| Major Account Development & Portfolio Mgt |
Publisher, ACT, Microsoft Office Suite, Online/Social Media,
Contribute, Visio, Acrobat Suite, SEO/SEM |
| Team building & leadership |
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